Author Archives: Marketing Man

We recently came across a fantastic blog post on the Unbounce blog listing the best, FREE, marketing ebooks of 2012. This is a goldmine of information for anyone wanting to improve their marketing for 2013 and beyond and best of all it won’t cost you a penny!

There comes a time in any company’s lifespan where they look at their website and decide it is just not good enough.

Building your own website can be a great cost saver when you are just starting out and you can get a fantastic sense of achievement from putting your own site together but there comes a time when your company outgrows that website and you need to call in a professional web designer.

Getting a blog started on your accountancy website is only half the battle, getting people to actually read your content is the tricky part. The main question is how do you get your content viewed and shared by people in your community? Here are some tips you can implement now to drive traffic to your blog.

Making the time to post regular, interesting, content on social networks can be a difficult task at times. When we start to get busy with client work our social networking can fall by the wayside.  In order to keep your contacts and followers engaged with your social network pages it is recommended to post regular content, so how do you manage it when you get busy?

The way you manage it is by becoming much more organised in the way you run your presence(s) on social networking sites, instead of logging on and thinking of something to say or something to share have it all mapped out ahead of time.

Making the most of local SEO can be a great way to increase targeted traffic to your website from local people and businesses seeking your services. In order to take advantage of local search you need to optimise your website for geo-targeted keywords. In terms of standard practices Local SEO is very much the same as standard SEO with the added geographical data. You will primarily want to include your city, town or regional keywords in:

Google do not give you clear instructions on how their algorithm works and what you should do to rank well, they do though give you clear guidelines on what you should not be doing. The Google Webmaster Guidelines are something that anyone performing SEO for a business should be familiar with. Here are a few things that you need to stay clear of:

If you have been looking after the SEO for your accountancy firms website then you will no doubt have been link building for your accountancy website, this article is not designed to discuss the importance of link building rather it is to give you an insight in to how you should be building links to your website.

Far too many accountants who are marketing themselves online using Google’s paid search ads are directing visitors who click on the ads directly to their homepage, they are in desperate need of some Google AdWords Optimisation. Directing all traffic to your homepage is bad for a number of reasons:

• Homepage’s are generally very generic. If you are trying to convert a visitor into a sales lead you will want to be a lot more focused with a clear call to action. The content of the page should accurately match the keyword that they searched for. For instance if someone clicked your ad after searching for “payroll services” and they land on your homepage you are asking that visitor to then search your site for the relevant information. What they should be presented with is clear and concise information on your payroll services with a clear call to action (either a contact form and a large call us now graphic).

As local search becomes more and more prevalent, accountants aiming to target local traffic must ask themselves what can they do to incorporate this marketing strategy into their overall online marketing arsenal.

For accountancy companies that have a local presence, top visibility on local search is essential or that traffic and potetntial sales leads will simply go to competitors. Google Maps is one of the most frequently used local search destinations on the internet and even comes standard on many mobile devices including the iPhone. Google+ Local provides a great opportunity to begin marketing on a local level to your potential customers.

No matter what you do, everything always comes down to one critical factor at the end of the day. How does it effect your bottom line?

A Few Ways You Can Increase Your Conversion Rate

Help Visitors Trust Your Website

A lot of people are still extremely cautious when buying online, either buying directly through a site or contacting somebody for a quote, and rightly so you have to say. A few months back a good friend of mine, who was moving abroad, decided he had found the right service on the internet. This company took his money and disappeared off the face of the Earth. It is easy for an unscrupulous individual to hide behind a website collecting peoples credit card information.