Yes, Your Business Needs Google+
Posted by shaun in Google Places,Google+,Online Marketing | September 9, 2012
This is going to be a relatively brief post and is in reaction to a few questions and answers I have come across this weekend regarding Google+ and businesses. I recently came across a question from a small business owner (an accountant) who was wondering whether it was worth his time to set up, optimise and maintain a Google+ business page, he complained that maintaining a Twitter and Facebook account was time consuming enough. The advice that he received took me a little by surprise, he was advised that Google+ was a complete waste of time and that he was better off investing his efforts into his ongoing Twitter and Facebook pages. Now you may well be asking “so what? nobody uses Google+ anyway!” and if you are then this blog post is aimed specifically at you.
Why Your Accountancy Firm Needs To Be On Google+
Before May/June of this year I was advising any business who would listen that they had to claim and optimise their Google Places listing, your Places listing was essentially known as your Google Maps listing and it played a massive role in how well you performed in Google for local searches. Now fast forward to the end of May this year and Google decided to merge Google Places with Google+, so that now your business listing was a Google+ business page.
What this means is that any accountancy firm who would benefit from local sales leads, and lets face it that is every accountancy firm, needs to be on Google+. If you haven’t already head over to Google+ and search for your company, if it is there make a claim for the page so you can begin optimising it, if it is not there head over to Google+ business and create a listing.
As a business owner Google+ is not just another social network that you can dismiss, it is an essential part of you local search marketing campaign.
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About the Author – shaun
Shaun is the owner of Van Zant Media and, subsequently, The Accountant Marketer. Can be contacted at [email protected]. Check me out on Google+
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