Category Archives: Website Design

If you have been looking for a Content Management System for your business website then we would wholeheartedly recommend WordPress, it’s what we use to power our websites. WordPress is one of the most powerful, easy to use and most used content management systems available and is a fantastic tool for any small business. It comes at the extremely low price of FREE too which is a bonus.

There comes a time in any company’s lifespan where they look at their website and decide it is just not good enough.

Building your own website can be a great cost saver when you are just starting out and you can get a fantastic sense of achievement from putting your own site together but there comes a time when your company outgrows that website and you need to call in a professional web designer.

Google do not give you clear instructions on how their algorithm works and what you should do to rank well, they do though give you clear guidelines on what you should not be doing. The Google Webmaster Guidelines are something that anyone performing SEO for a business should be familiar with. Here are a few things that you need to stay clear of:

No matter what you do, everything always comes down to one critical factor at the end of the day. How does it effect your bottom line?

A Few Ways You Can Increase Your Conversion Rate

Help Visitors Trust Your Website

A lot of people are still extremely cautious when buying online, either buying directly through a site or contacting somebody for a quote, and rightly so you have to say. A few months back a good friend of mine, who was moving abroad, decided he had found the right service on the internet. This company took his money and disappeared off the face of the Earth. It is easy for an unscrupulous individual to hide behind a website collecting peoples credit card information.

Your website is crucial to the success of your online marketing campaign, and offline too as often prospective customers seeing offline advertisements will check out your website before making contact. Since it obviously plays such an important role in the growth of your business it is vital that you are sure that your website is easy to use.

A frustrating, poorly designed or poorly organised website can be disastrous for an accountancy firm seeking to grow it’s business through online marketing. Here are some simple steps to ensure your accountancy website is user-friendly.

In the process of carrying out some market research ahead of launching this service I must have visited hundreds of accountant’s websites. What surprised me more than anything was how many accountants had opted for a free website builder to showcase and promote their business. It shocked me that something that could be the first impression a potential customer gets of your company was left up to free web building software. More often than not these sites give off a “personal” rather than “professional” vibe and very rarely are they modified enough to highlight the particular company’s brand image or message.

A lot of accountancy firms when taking on the SEO work for their own websites make common SEO mistakes which can impact their search engine rankings.

Here is a brief look at some of the more common errors people make when optimising their site for the search engines.

Poor Title Selection

Making the title of your home page “home” is a classic error, even worse is when you see a homepage with the title of “untitled”! A search engine spider when crawling your site will assume that “home” is an important keyword to describe your website, it will interpret the word “home” to assume that your website has something to do with real estate, construction, or other home-related themes. You can’t expect to see your site performing well in the search engines unless you title your home page with relevant keywords. Be sure to use your targetted keywords in every title on every page and make sure every page has a unique title.

John Wanamaker, considered to be a pioneer of marketing and advertising, once said “Half of the money I spend on advertising is wasted, the trouble is I don’t know which half”. Mr Wanamaker died in 1922 but his saying is still relevant in today’s marketing environment.

Using Web Analytics To Track Your Marketing Efforts

These days every business has the tools available to track which of their online marketing efforts are working and which aren’t. The problem is only a small percentage of businesses have installed a web analytics package to track their traffic and an even smaller percentage of those businesses regularly analyse the data those packages generate.