Category Archives: Video Marketing

For any accountancy firm looking to increase the amount of visitors it gets to it’s website and increase the amount of time visitors spend on their website video testimonials can be a great addition. When utilised properly video testimonials can be a fantastic addition to a business website and really help turn potential customers into paying customers.

The main problem you are going to have is convincing a client to give you their testimonial via video as it is much more of a commitment than a written testimonial, you may be able to encourage this by offering a service discount for any video reviews that you receive. Some companies will actually go out to see the customer and video the testimonial themselves, this is an option, but you could also just get the client to send you a video via email or a file sharing website. After all most modern phones have pretty good video technology these days.

Video marketing for accountants may not be a new marketing technique, but it is becoming an increasingly important marketing tool for any website. Not only can it support a successful SEO campaign it can also help to increase the level of customer engagement in your website.

• People are in a hurry. More and more accountants are investing their time into blogging, which is a good thing, but you could really set yourself apart from the competition by having video blogs or video versions of blog posts.