Category Archives: SEO

Yesterday we held our very first Question & Answer session on our Facebook page, the subject was Search Engine Optimisation. We fielded some very good questions and thought it would be a good idea to have a round up here on the blog so we could spread the information but also so that we could go into our answers with a little more depth and provide some interesting links for people.

Making the most of local SEO can be a great way to increase targeted traffic to your website from local people and businesses seeking your services. In order to take advantage of local search you need to optimise your website for geo-targeted keywords. In terms of standard practices Local SEO is very much the same as standard SEO with the added geographical data. You will primarily want to include your city, town or regional keywords in:

Google do not give you clear instructions on how their algorithm works and what you should do to rank well, they do though give you clear guidelines on what you should not be doing. The Google Webmaster Guidelines are something that anyone performing SEO for a business should be familiar with. Here are a few things that you need to stay clear of:

If you have been looking after the SEO for your accountancy firms website then you will no doubt have been link building for your accountancy website, this article is not designed to discuss the importance of link building rather it is to give you an insight in to how you should be building links to your website.

With local search becoming more and more important it is vital that your accountancy firm’s website is set up to capture as much of this traffic as it can. Here are 10 quick local SEO tips for accountants to optimise your website and content to attract local customers.

Having a blog for your accountancy website is a great way to keep the website fresh, keep the google bot coming back to crawl your site and generate more traffic from longtail searches. The problem is how do you keep coming up with great ideas for blog posts? All too often a business will start a blog and go at enthusiastically for a few weeks before running out of ideas and the blog dies.

If this sounds like you or if you are still sitting on the fence when it comes to using a blog on your website because of this issue here a few ways you can consistently come up with fresh content ideas for you accountancy blog.

Local Search Engine Optimisation (hereby referred to as SEO) is an extremely important step for any accountant who hopes to generate new sales leads via the internet. It is probably even more important than you already think, and here is why.

If your accountancy firm is located in the Durham area than there is a good chance you will want to be found for terms like “durham accountant” or “accountancy practice in durham” however due to the nature of the business it is now more important than ever to be well optimised for local search.

Your website is crucial to the success of your online marketing campaign, and offline too as often prospective customers seeing offline advertisements will check out your website before making contact. Since it obviously plays such an important role in the growth of your business it is vital that you are sure that your website is easy to use.

A frustrating, poorly designed or poorly organised website can be disastrous for an accountancy firm seeking to grow it’s business through online marketing. Here are some simple steps to ensure your accountancy website is user-friendly.

In the process of carrying out some market research ahead of launching this service I must have visited hundreds of accountant’s websites. What surprised me more than anything was how many accountants had opted for a free website builder to showcase and promote their business. It shocked me that something that could be the first impression a potential customer gets of your company was left up to free web building software. More often than not these sites give off a “personal” rather than “professional” vibe and very rarely are they modified enough to highlight the particular company’s brand image or message.

A lot of accountancy firms when taking on the SEO work for their own websites make common SEO mistakes which can impact their search engine rankings.

Here is a brief look at some of the more common errors people make when optimising their site for the search engines.

Poor Title Selection

Making the title of your home page “home” is a classic error, even worse is when you see a homepage with the title of “untitled”! A search engine spider when crawling your site will assume that “home” is an important keyword to describe your website, it will interpret the word “home” to assume that your website has something to do with real estate, construction, or other home-related themes. You can’t expect to see your site performing well in the search engines unless you title your home page with relevant keywords. Be sure to use your targetted keywords in every title on every page and make sure every page has a unique title.