Category Archives: Review Sites

Accountancy is a competitive industry, as you will well know, so gaining any sort of competitive advantage is essential for the survival and growth of your business. When it comes to potential customers sourcing accountancy services online one of the main ways to ensure they call, or email, you rather than a competitor is to have plenty of reviews on 3rd party sites like Google+ Local, Qype and IzzBox.

So, one day you decide to Google your business name to see what information is floating around the web about your company and lo and behold you spot a bad review from an (alleged) past customer. Your instinctive reaction is to log in to the site and fire a rebuttal at the reviewer explaining how it was all their fault and your company is blameless.

You need to stop for a minute and clear your head before doing something to make the situation worse.

No matter how hard you try and justify your rebuttal, you are in essence telling potential customers (who will potentially view this conversation) that if they don’t like the service provided — you couldn’t care less.