Category Archives: Marketing for Accountants

In this post we are going to show you a couple of ways you can make sure that you don’t miss any potential customers on Twitter. Using Twitter is a great way to communicate with peers and potential clients but what about using it to source people who are actively asking for your services on the platform?

We were asked the other day about how to monitor for people copying content from your website and publishing it on their own, apparently an accountant had had large sections of their website copied and re-published on another accountant’s website but it was months before they realised this had happened and even then it was only because some kind soul tipped them off about it.

We recently came across a fantastic blog post on the Unbounce blog listing the best, FREE, marketing ebooks of 2012. This is a goldmine of information for anyone wanting to improve their marketing for 2013 and beyond and best of all it won’t cost you a penny!

There comes a time in any company’s lifespan where they look at their website and decide it is just not good enough.

Building your own website can be a great cost saver when you are just starting out and you can get a fantastic sense of achievement from putting your own site together but there comes a time when your company outgrows that website and you need to call in a professional web designer.

Getting a blog started on your accountancy website is only half the battle, getting people to actually read your content is the tricky part. The main question is how do you get your content viewed and shared by people in your community? Here are some tips you can implement now to drive traffic to your blog.

Making the time to post regular, interesting, content on social networks can be a difficult task at times. When we start to get busy with client work our social networking can fall by the wayside.  In order to keep your contacts and followers engaged with your social network pages it is recommended to post regular content, so how do you manage it when you get busy?

The way you manage it is by becoming much more organised in the way you run your presence(s) on social networking sites, instead of logging on and thinking of something to say or something to share have it all mapped out ahead of time.

Yesterday we held our very first Question & Answer session on our Facebook page, the subject was Search Engine Optimisation. We fielded some very good questions and thought it would be a good idea to have a round up here on the blog so we could spread the information but also so that we could go into our answers with a little more depth and provide some interesting links for people.

Making the most of local SEO can be a great way to increase targeted traffic to your website from local people and businesses seeking your services. In order to take advantage of local search you need to optimise your website for geo-targeted keywords. In terms of standard practices Local SEO is very much the same as standard SEO with the added geographical data. You will primarily want to include your city, town or regional keywords in:

Accountancy is a competitive industry, as you will well know, so gaining any sort of competitive advantage is essential for the survival and growth of your business. When it comes to potential customers sourcing accountancy services online one of the main ways to ensure they call, or email, you rather than a competitor is to have plenty of reviews on 3rd party sites like Google+ Local, Qype and IzzBox.

Google do not give you clear instructions on how their algorithm works and what you should do to rank well, they do though give you clear guidelines on what you should not be doing. The Google Webmaster Guidelines are something that anyone performing SEO for a business should be familiar with. Here are a few things that you need to stay clear of: