Category Archives: Link Building

If you have been looking after the SEO for your accountancy firms website then you will no doubt have been link building for your accountancy website, this article is not designed to discuss the importance of link building rather it is to give you an insight in to how you should be building links to your website.

A lot of accountancy firms when taking on the SEO work for their own websites make common SEO mistakes which can impact their search engine rankings.

Here is a brief look at some of the more common errors people make when optimising their site for the search engines.

Poor Title Selection

Making the title of your home page “home” is a classic error, even worse is when you see a homepage with the title of “untitled”! A search engine spider when crawling your site will assume that “home” is an important keyword to describe your website, it will interpret the word “home” to assume that your website has something to do with real estate, construction, or other home-related themes. You can’t expect to see your site performing well in the search engines unless you title your home page with relevant keywords. Be sure to use your targetted keywords in every title on every page and make sure every page has a unique title.

As an accountancy firm trying to optimise your website for the best search traffic possible you will have no doubt searched out SEO advice from various sources across the internet. Unfortunately there are a lot of myths and misconceptions flying around and this can make it extremely difficult to focus your efforts on what is going to have a positive effect. Here are a few SEO myths to be aware of:

SEO Is a One-Time Activity

I have literally lost count of the number of times I have heard someone say “we actually just finished up SEO’ing our website, it’s all done”! SEO is ongoing, just like a website should never be considered “finished” neither should your SEO efforts, you are operating in a dynamic environment where things change every single day. I can understand why people hope that they can consider their SEO “done”, the prospect of spending time and/or money on SEO on an ongoing basis might not appeal to a lot of businesses. However, a website needs regular attention to be an optimal marketing tool.