Category Archives: Google Places

Making the most of local SEO can be a great way to increase targeted traffic to your website from local people and businesses seeking your services. In order to take advantage of local search you need to optimise your website for geo-targeted keywords. In terms of standard practices Local SEO is very much the same as standard SEO with the added geographical data. You will primarily want to include your city, town or regional keywords in:

Accountancy is a competitive industry, as you will well know, so gaining any sort of competitive advantage is essential for the survival and growth of your business. When it comes to potential customers sourcing accountancy services online one of the main ways to ensure they call, or email, you rather than a competitor is to have plenty of reviews on 3rd party sites like Google+ Local, Qype and IzzBox.

As local search becomes more and more prevalent, accountants aiming to target local traffic must ask themselves what can they do to incorporate this marketing strategy into their overall online marketing arsenal.

For accountancy companies that have a local presence, top visibility on local search is essential or that traffic and potetntial sales leads will simply go to competitors. Google Maps is one of the most frequently used local search destinations on the internet and even comes standard on many mobile devices including the iPhone. Google+ Local provides a great opportunity to begin marketing on a local level to your potential customers.

With local search becoming more and more important it is vital that your accountancy firm’s website is set up to capture as much of this traffic as it can. Here are 10 quick local SEO tips for accountants to optimise your website and content to attract local customers.

This is going to be a relatively brief post and is in reaction to a few questions and answers I have come across this weekend regarding Google+ and businesses. I recently came across a question from a small business owner (an accountant) who was wondering whether it was worth his time to set up, optimise and maintain a Google+ business page, he complained that maintaining a Twitter and Facebook account was time consuming enough. The advice that he received took me a little by surprise, he was advised that Google+ was a complete waste of time and that he was better off investing his efforts into his ongoing Twitter and Facebook pages. Now you may well be asking “so what? nobody uses Google+ anyway!” and if you are then this blog post is aimed specifically at you.

Local Search Engine Optimisation (hereby referred to as SEO) is an extremely important step for any accountant who hopes to generate new sales leads via the internet. It is probably even more important than you already think, and here is why.

If your accountancy firm is located in the Durham area than there is a good chance you will want to be found for terms like “durham accountant” or “accountancy practice in durham” however due to the nature of the business it is now more important than ever to be well optimised for local search.