Category Archives: Google AdWords

Far too many accountants who are marketing themselves online using Google’s paid search ads are directing visitors who click on the ads directly to their homepage, they are in desperate need of some Google AdWords Optimisation. Directing all traffic to your homepage is bad for a number of reasons:

• Homepage’s are generally very generic. If you are trying to convert a visitor into a sales lead you will want to be a lot more focused with a clear call to action. The content of the page should accurately match the keyword that they searched for. For instance if someone clicked your ad after searching for “payroll services” and they land on your homepage you are asking that visitor to then search your site for the relevant information. What they should be presented with is clear and concise information on your payroll services with a clear call to action (either a contact form and a large call us now graphic).

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