The main problem you are going to have is convincing a client to give you their testimonial via video as it is much more of a commitment than a written testimonial, you may be able to encourage this by offering a service discount for any video reviews that you receive. Some companies will actually go out to see the customer and video the testimonial themselves, this is an option, but you could also just get the client to send you a video via email or a file sharing website. After all most modern phones have pretty good video technology these days.

There is also the option of getting somebody else to “present” the testimonial to the camera if your client will supply you with a script to read from, this can be a good solution if the client is more than happy to provide you with a testimonial but they are not keen on appearing on video. Always make sure you have permission from the client to get someone else to read the testimonial and show them the finished article before going live with it.

Gain More Exposure With Video Testimonials

A few, relatively short, video testimonials can do more for the credibility of your business than 20 written testimonials. By uploading the video to sites like youTube and Vimeo you are sharing the content and getting more exposure, you can then promote the video via your Facebook, Google+, Twitter and LinkedIn accounts.

Not only will this help to increase the exposure the video will receive over the various social networks but if you have optimised the youTube upload correctly you can get that to rank for relevant search terms too.

A video testimonial can be a great way to allay any fears that potential customers may have and convince them that you are the right company to be working with. It adds a layer of credibility and professionalism to your company that it is hard to achieve through written content and provides the user with a much more interactive web experience.

Not only will these video testimonials serve as a visual source of information about your accountancy firm, but they can also put potential customers at ease. If a visitor has never used your company’s product or services before, they may be wary of the level of service they will get from you. Video testimonials go a long way towards putting these fears to rest.

• People are in a hurry. More and more accountants are investing their time into blogging, which is a good thing, but you could really set yourself apart from the competition by having video blogs or video versions of blog posts.

• People enjoy watching video content. Watching a brief video about your company or services can be a lot easier than wading through page after page of content, it also adds another dimension to your website and makes it instantly more interesting than a page full of text.
• Videos can build credibility. Video can be a great way to help build your credibility and expertise within the accountancy industry, for example a series of quick tips or “how to” videos can be a great way to begin building your reputation as a market leader.

Producing videos for your website does not need to be expensive, you could produce a series of informational videos with a decent smartphone, tablet or camera for instance. There are also a number of services you can use online to build quick and easy videos, ok they may not be Spielberg quality but they are something you can quickly produce and add to your website and to video sharing sites like youTube and Vimeo.

I would still always recommend a professionally produced video to give a good overview of your business and capabilities but adding self-made videos are a great start. Check out the video below that we made using the free package from Animoto, it’s a simple animated slideshow with some background music and it took us all of 5 minutes to put together. It is far from perfect, there are a number of things I would have changed, but for free and 5 minutes of my time I have a video I can put up on my website, youTube, Facebook, Twitter etc.